Yellow Pages Group, New Zealand's business directory has launched its local mobile search product based on mobilePeople's liquid LOCAL solution. The new mobile search will allow Kiwis using their mobile service to benefit from a wealth of local information accessible on their mobile phones - via browser and / or two way SMS.
The browser based solution allows search by business name, category or keyword and location. Users can then view the results in a list as well as get maps and directions.
In addition the service also includes a new text function where users can search text to a business name, category or keyword and location. The text response includes one result and a deep link to the WAP solution for further results. There is an active click function to call for immediate connection.
Yellow mobile is accessible via both mobile network operator portals in New Zealand and so has 100 per cent reach across both islands, in short every mobile user in New Zealand can potentially use the service.
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